Selver will Open a Grocery Store at Ülemiste City


Technopolis Ülemiste AS, the developer of Ülemiste City, and Selver AS entered into a contract according to which Selver will rent the 900 m2 building at Sepapaja 2 for the next 13 years. The grocery store will open, in the historic building from the days of the Dvigatel Factory, in spring-summer 2017.


“The new store will be called Sepapaja Selver,” said Kristi Lomp, member of the management board of Selver. “Considering the small amount of sales space in the building and the main clientèle, the concept of the new store will be somewhat different from the usual one. The main emphasis in the product selection is on ready meals, pastries, fast food cooked on site, coffee and soft drinks. There will also be a basic selection of non-food items and a small flower shop at the front of the building.”

Sepapaja Selver will be equipped with the newest sales environment solutions, such as self-service checkouts and e-Selver collection point, which allow shoppers to fill their baskets electronically and save time.

“This is the first grocery store in the territory of Ülemiste City, which currently houses 300 companies with 7000 employees,” said Gert Jostov, CEO of Technopolis Ülemiste AS. “Everyone has been looking forward to a grocery store.”

Sepapaja 2 is located in the centre of the city and is architecturally one of the most striking buildings in the territory. “This building used to house the production department and, some time later, the warehouse of the Dvigatel military factory,” said Gert Jostov. “We decided to preserve as many original features of the building as possible during the renovations. Selver decided to keep the Soviet industrial crane on the store’s ceiling as a cool element of interior design. This will certainly be one of the most unique grocery stores in Tallinn.”

Technopolis Ülemiste will invest 1.85 million euros in renovating the building. The investment decision about the object will enter into force after the issue of the building permit.